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Hi, I'm Tammy.
I'm a design strategy
and research leader with a passion for crafting incredible experience.
10+ years in design strategy, research and facilitation.
Worked at Apple, Designit, Cooper Software, Signet
MBA & M.S Design Innovation, Kellogg @ Northwestern
Based in NYC.
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Work Experience

Lead CX Strategist
& Researcher
Led enterprise-level CX strategy
and research initiatives for largest
national jewelry retailer, with 10+ brands like Zales, Kay, Blue Nile.

Customer Journey MBA Intern
Supported Retail team in in-store customer journey optimization.

Senior Designer
UX Designer & Researcher
Led CX and UX client work at pioneer design consultancy. Top-rated design thinking corporate education instructor.
*Cooper was acquired by Designit in 2017

Product Lead
PM and Designer for innovative medical ed-tech learning
platform startup.
Past Projects
Password available by request for full case studies.

Design Strategy, Service Design, Research
Led research and strategy for human-centered innovation of Jewelry Services across Signet brands.


Brand Strategy, Service Design
Reimagining Zales
CX lead for Zales brand reimagination efforts, in a first
of its kind collaboration.

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Strategy, Research
Personalization & CDP Strategy
Defined enterprise-level vision and strategy for personalized omni-channel Signet customer experience.


Service Design, Research
Customer Journey Tools
Supported Apple Retail customer journey creation.
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